Solutions
Solutions
PaaS & SaaS
Customize
Communication
Key differentiators
Policy Management
Integrated Platform
Automated Workflow
Assisted Onboarding
Data Analytics
Risk Analysis
Cyber Security
Fraud Prevention
Areas of expertise
Commercial property
Construction & Contract works
Catastrophe & Natural disaster
Commercial Motor Vehicle
Consulting
Enterprise risk management & Insurance
Customer experience & Claims experience
Thought leadership
Technology & Innovative solutions
About us
CAL is a communications platform for general insurance claims. Our vision is to enhance client and claims experience. We are a member of AFCA. We work with clients and businesses across the world.
CAL communications platform is built with a vision and purpose to enhance claims experience. With our people accumulated knowledge and experience, we bring innovation and new ideas to the insurance claims management.
Insurance sector is moving from traditional processes to technology driven. CAL is providing solutions in the Insurtech ecosystem reaching to customers to streamline claims processes, enhance experience, communication and risk analysis using data.
Every business now a days need insurance in one shape or form. When insurance is in place, insurance claims are bound to happen. CAL platform allows all stakeholders within a claim to communicate in real time and also able to upload, view and share related documents. Claims process can be very stressful and expensive, CAL platform allows transparency and faster claims resolution.
Every decision we make, we focus on personalisation and customer centricity. Our aim is to reduce operational costs, meet regulatory & compliance for businesses in managing insurance claims, and help every individual participating in a claim to have better experience.
Our People

Lokesh Thondavada
Former Chief Customer Officer
Email : lokesh@claimsadvocate.com.au
“My vision is to Enhance claims and customer experience”
Lokesh area of expertise include:
- General insurance all lines of claims management
- Claims and customer experience
- Managed ASX top 100 insurance complex risk programs
- Thought leadership
- Technology & Innovative solutions
Raf Steinberg
Role: Managing Director
Email: raf@claimsadvocate.com.au
Over 15 years of entrepreneurial and business experience in Australasia and pacific. Very passionate about customer experience and making a difference in every project involved. His relentless attitude in finding a solution to any problems is a big value add to our internal and external stakeholders.
His responsibilities include operations, software development and deployment.


Pratika Shetty
Role: Client Relationship Manager
Email: prats@claimsadvocate.com.au
“Right attitude, Empathy & Personalization is what I focus when managing a client”
Pratika area of expertise include:
- Excellent communicator and result oriented professional
- Proficient in various business operations, including implementation of effective business policies and procedures.
- Specialized in developing and nurturing productive client relationships.
William Hamilton
Role: Project Manager
Email: cody@claimsadvocate.com.au
An experienced principal engineer and solution designer with more than 10 years of experience designing and building web applications. Provides technical advice and architectural direction for the platform, and support for the development team.

Talk to us
You can get in touch either by booking an appointment with us online or simply by sending us a message.